“We’re not a competitor to Spotify … We don’t want to be at the mercy of Apple and Android,” said LiveXLive Chairman and CEO Rob Ellin, touting the diversified nature of his company’s business revenue portfolio.
More holistically, LiveXLive said that around 300 million users connect annually to its content, via subscription or through free ad-supported mechanisms. In fact, the company just acquired PodcastOne in May in an $18 million stock transaction, adding to its library of original content. With concert attendance-and live music in general-tough to come by amid the pandemic, the publicly traded LiveXLive says demand is up for its live-music-oriented content, which is delivered to consumers a number of ways-beyond OTT distribution of original shows built around name-brand artists like Pitbull, LiveXLive is also heavily into marketing podcasts these days. It’s unclear as to how many folks are using the free iteration of the service, which also includes a compelling and largely undiscovered collection of linear and on-demand channels, including ESPN On Demand, Gravitas Movies and Docurama, just to name a few networks.Īs for LiveXLive (pronounced “Live By Live”), the Sling TV distribution only adds to reach in the OTT realm that also includes channels on popular device ecosystems including Roku, Amazon Fire TV, Apple TV and Samsung smart TVs, as well as on streaming services including Xumo. Sling TV has around 2.3 million users for its $30-a-month subscription “Orange” and “Blue” virtual MVPD tiers.
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